Amazon CEO Andy Jassy has warned staff that they must embrace AI or risk losing their jobs.

In a memo shared publicly, Jassy said generative AI and intelligent agents are already transforming workflows at Amazon, and this shift will inevitably reduce the number of corporate roles in the coming years.

According to Jassy, AI will allow Amazon to operate more efficiently by automating specific roles and reallocating talent to new areas. He acknowledged that it's difficult to predict the exact outcome but clarified that the corporate workforce will shrink as AI adoption expands across the company.

Those hoping to remain at Amazon will need to upskill quickly. Jassy stressed the need for employees to stay curious and proficient with AI tools to boost their productivity and remain valuable in an increasingly automated environment.

Amazon is not alone in the trend.

BT Group is restructuring to eliminate tens of thousands of roles. At the same time, other corporate leaders, including those at LVMH and ManPower, have echoed concerns that AI's most significant disruption may be within human resources.

Executives now see AI as a tech shift and a workforce transformation demanding retraining and redefinition of roles.