Amazon CEO Andy Jassy has signalled that more job cuts are likely as the company embraces AI to streamline its operations. In a letter to staff, he said the adoption of generative AI is driving major shifts in roles, especially within corporate functions.

Jassy described generative AI as a once-in-a-lifetime technology and highlighted its growing role across Amazon services, including Alexa+, shopping tools and logistics. He pointed to smarter assistants and improved fulfilment systems as early benefits of AI investments.

While praising the efficiency gains AI delivers, Jassy admitted some roles will no longer be needed, and others will be redefined. The long-term outcome remains uncertain, but fewer corporate roles are expected as AI adoption continues.

He encouraged staff to embrace the technology by learning, experimenting and contributing to AI-related innovations. Workshops and team brainstorming were recommended as Amazon looks to reinvent itself with leaner, more agile teams.