Meta is set to launch a new pair of AI-powered smart glasses under the Oakley brand, targeting sports users. Scheduled for release on 20 June, the glasses mark an expansion of Meta's partnership with eyewear giant EssilorLuxottica.

Oakley's sporty design and outdoor functionality make it ideal for active users, a market Meta aims to capture with this launch. The glasses will feature a central camera and likely retail for around$360.

This follows the success of Meta's Ray-Ban smart glasses, which include AI assistant integration and hands-free visual capture. Over two million pairs have been sold since 2023, according to EssilorLuxottica's CEO.

Meta CEO Mark Zuckerberg continues to push smart eyewear as a long-term replacement for smartphones. With high-fashion Prada smart glasses also in development, Meta is betting on wearable tech becoming the next frontier in computing.