A surge in online scams is expected ahead of Amazon's Prime Day, which runs from 8 to 11 July, as fraudsters use increasingly sophisticated tactics. Advice Direct Scotland is issuing a warning to shoppers across Scotland: AI-enhanced phishing emails, bogus renewal notices, and fake refund offers are on the rise.
In one common ruse, scammers impersonate Amazon in messages stating your Prime membership has expired or that your account needs urgent verification. Others go further, claiming your Amazon account has been hacked and demanding remote access to your device, something the real company never does. Victims in Scotland reportedly lost around
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