Nexon launched an investigation after players spotted several suspicious adverts for The First Descendant on TikTok that appeared to have been generated by AI.

One advertisement allegedly used a content creator's likeness without permission, sparking concerns about the misuse of digital identities.

The company issued a statement acknowledging 'irregularities' in its TikTok Creative Challenge, a campaign that lets creators voluntarily submit content for advertising.

While Nexon confirmed that all videos had been verified through TikTok's system, it admitted that some submissions may have been produced in inappropriate circumstances.

Nexon apologised for the delay in informing players, saying the review took longer than expected. It confirmed that a joint investigation with TikTok is underway to determine what happened, and it was promised that updates would be provided once the process is complete.

The developer has not yet addressed the allegation from creator DanieltheDemon, who claims his likeness was used without consent.

The controversy has added to ongoing debates about AI's role in advertising and protecting creators' rights.